Hair salons run by celebrity stylists and makeup artists are concentrated around Cheongdam-dong, one of Seoul's trendiest areas.
But as Cheongdam-dong filled up with restaurants and small shops, attention shifted to the Dosan Park area, a few blocks away.
Among the hair salons, reputation is crucial. Word gets out when a big Korean star gets a new look there.
"Customers usually choose the look they want from a book of pictures of celebrities," says a spokesman the salon Ra Beauty Core.
With Japanese tourists flowing in, the salon is planning a sponsorship collaboration with a Japanese magazine.
"The phenomenon is largely thanks to our location," says a staff member at Park Cloe in Sinsadong, which is run by well-known makeup artist Kim Sun-jin.
"We're upstairs from Gorilla in the Kitchen, which is owned by hallyu star Bae Yong-joon, so it draws a lot of his Japanese fans."
Sunday, September 20, 2009
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